ATTE LAURILA: People say that you have to aim high when you’re selling. You have to be bold, go to the top guys. But what I’m hearing during these conversations is that you’re maybe not saying that but that you should do your homework better, maybe start smaller and get your backup. And then aim high.
JUKKA IMMONEN: You have to know who you’re competing with. That’s what we’ve been doing for 10 years: trying to get the level right.
JEREMIAH TESOLIN: You get asked for hits, is there a surefire way to make a hit?
JUKKA IMMONEN: No, not at all.
JEREMIAH TESOLIN: No? It’s totally random?
JUKKA IMMONEN: It has a lot to do with work ethic, in the same way making a great fabric for example, it has to go places to get better and better and better.
JEREMIAH TESOLIN: I guess, if anything I’ve been doing the last 14 years, I’ve been exporting a lot. all my work is export. I rarely do things in Finland. And if I do, it’s kind of, export it later.
During the first three weeks of June, New Cut! Recipes features creatives talking about exports while cooking together. It also revisits the findings and works throughout the New Cut! program.